Leadership Team

HASTA Capital > Leadership Team

Prior to founding HASTA, the company’s principals built the first ever institutional rental residential platform in Mexico, leveraging their extensive knowledge and experience in the asset class from the U.S. while carefully adapting the platform to meet the needs of the local Mexican market. HASTA’s business is built upon a foundation of providing exceptional world-class customer service to our residents and an ethos of always striving to exceed their residents and customers expectations.

OUR TEAM

Mark Hafner
CEO

Mark is Chief Executive Officer and Co-Founder of HASTA Capital. Prior to founding HASTA, Mark was Senior Managing Director at Greystar, the largest operator of apartments in the U.S. In over 12 years at Greystar, Mark held multiple leadership roles across the company, most recently leading Greystar’s international expansion into Europe and Latin America where he oversaw the investment and development of over 30,000 residential units in Europe and Mexico. During his tenure with Greystar, Mark led the investment, acquisition, and development of over $9.0 Billion USD of multifamily rental properties and student housing.

Mark graduated with a Bachelor’s degree from The State University of New York at Oswego and received an MBA from Harvard Business School. He previously worked at Merck & Co. and Clear Channel Communication. Mark is a member of the Young Presidents Organization (YPO) and a member of the National Multifamily Housing Council (NMHC).

Rodrigo Suárez
COO GLOBAL, CEO LATIN AMERICA

Rodrigo is the Co-Founder, Global COO, and CEO of HASTA’s Latin America Division. Prior to founding HASTA, Rodrigo was Managing Director at Greystar in Latin America, where he was responsible for all of Greystar’s business activities in the region, including the company’s Investment, Development, and Property Management divisions. Rodrigo was responsible for investing a $250M USD equity fund and for the sourcing, underwriting, negotiating, and execution of the development deals that made up that fund. Rodrigo was also responsible for the management of a 2,000+ unit portfolio in Mexico.

Rodrigo graduated Magna Cum Laude with a Bachelor’s degree in Civil Engineering from The Cooper Union in New York and received an MBA with Distinction from Harvard Business School. He previously worked at DeSimone Consulting Engineers in New York City as a structural engineer.

Rodrigo is President of the Asociacion de Vivienda en Renta, A.C. (AVER), and a member of the National Multifamily Housing Council (NMHC) and Young Presidents’ Organization (YPO).

Carlos Aguilar
CFO GLOBAL

Carlos Aguilar is Global Chief Financial Officer of HASTA Capital. Previously, he was CFO of O’Donnell Capital Management, an industrial developer and investment manager. Carlos oversaw fund management, investor relations, capital markets, as well as, financial planning, accounting and taxes.

Before O’Donnell he was the Investments and Financial Planning Director of Abilia, a private real estate company. Carlos headed fund management and investments in office, mixed-used, condominiums and apartments in Mexico and the US. Additionally, he has investment banking experience and was an auditor in PwC.

Carlos has a Bachelor of Science in Accounting and Finance from Tecnologico de Monterrey and an MSRE from New York University.

Jonathan Taylor
CIO GLOBAL

Jonathan is Global Chief Investment Officer of HASTA Capital. Prior to joining HASTA Capital, Jonathan led the Investment Strategy & Research team as Managing Director at Greystar, the largest residential rental specialist globally. Prior to his tenure at Greystar, Jonathan was an Equity Research Associate at Green Street Advisors, a sell-side equity research company focused on independent real estate research.

Jonathan has a wide variety of experience having led the investment strategy efforts of both global institutional investment managers as well as boutique real estate organizations. He has played an instrumental role in privatizing two public real estate companies, formulating, and capitalizing both commingled closed- and open-ended funds, and enhancing the investment process of asset managers through extensive research and thought leadership.

Jonathan graduated with a Bachelor’s degree in Accounting from Brigham Young University. Jonathan is a CFA charter holder and a Certified Public Accountant (Inactive).

Sebastian Muñoz
MANAGING DIRECTOR, COLOMBIA

Sebastian Muñoz is Managing Director of HASTA Capital Colombia. Prior to HASTA, Sebastian was Head of Real Estate of the Andean Region at Deloitte. There he participated in real estate projects for sale and rent, of all asset classes, with GLAs from 5,000 m2 to 140,000 m2. He has also led, as an investment banker, the structuring of private equity funds for real estate development with a pipeline of up to 1.5 trillion Colombian pesos.

Sebastián has participated in multiple real estate projects and developments, capital and debt structuring, financial and real estate transactions, national and international fundraising, in amounts from $1 million to $250 million USD.

Sebastian has a bachelor’s degree in Management Engineering from The University EIA in Medellín. He also has a Master’s degree in Real Estate (Finance and Investment from NYU. Sebastian has also worked in property management and development in Colombia (Alberto Alvarez S S.A.), development in NYC (Titanium Realty Group) and as a banker in the main bank of Colombia (Bancolombia).

Bruno de los Reyes
MANAGING DIRECTOR, DEVELOPMENT

Bruno is Managing Director of Development at HASTA Capital. Prior to HASTA, Bruno was a Development Associate at Thor Urbana Capital, responsible for their Four Seasons Caye Chapel project, a 100 key, 36 private residence and 100 estate lots luxury project on a private island off Belize. Bruno also worked as an architect at Grupoarquitectura where he designed luxury residential projects.

Bruno has an Architecture Degree from Universidad Iberoamericana in Mexico City, and an MSRED from Columbia University in New York.

TREY MILLER
MANAGING DIRECTOR, CONSTRUCTION
Trey is Managing Director of Construction at HASTA. Prior to HASTA, Trey was the Managing Director of Renovations and Capital Projects for Mill Creek Residential where he oversaw capital projects for Mill Creek’s national portfolio and built their renovation and due diligence programs from the ground up. Prior to his tenure at Mill Creek, Trey worked at Greystar overseeing both new ground-up construction and renovations of existing properties. Over the past 25 years, Trey has led the construction and renovation of over 15,000 apartment units.
HILDE VEDA
DIRECTOR, INVESTOR RELATIONS

Hilde Veda is Director of Investor Relations at Hasta Capital. Previously, Hilde was Manager of Portfolio Analytics and Investor Services at PGIM Real Estate, responsible for information for clients and financial analysis of the different Investment Funds. In previous years, she was an Associate of Portfolio Management at PGIM Real Estate, being responsible for the Fund Management of Industrial Assets.

Hilde received her MSc in Economics and Business Administration from the Norwegian School of Economics and Business Administration.

Leaders and pioneers in investing in the asset class in Latin America.

Throughout their careers, the HASTA principals have invested over $10 billion USD in residential rental real estate.

Pioneers in developing apartments for rent in Latin America

We combine our extensive experience designing and programming purpose built rental residential properties, sustainability and quality control.

HASTA creates world class buildings

And living environments that improve their cities and continuously raise the bar higher for rental residential housing.